Google Analytics

Google Analytics Configuration

The application has a basic visitor analytics system built-in. But if you want to use Google Analytics then the application can get your Google Analytics data on your admin dashboard and report section in place of the built-in system. By configuring Google Analytics API you can see Page views, Sessions, Unique visits, Referrals, and Behaviors of visitors on your marketplace admin dashboard. Before enabling Google Analytics you must configure the application correctly to get the Analytics data.


Warning! Enabling Google Analytics can cause errors if not configured or misconfigured!


Get API credentials

The first thing you’ll need to do is to get some credentials to use Google API. I’m assuming that you’ve already created a Google account and are signed in. Head over to Google API’s site and Select your project. If you don’t have any then create a new project and select. Now click ENABLE APIS AND SERVICES on the Dashboard section.



Next, Search for the Google Analytics API.

zCart marketplace google api services


On the next screen click ENABLE button.


Now that you’ve created a project that has access to the Analytics API it’s time to download a file with these credentials. Click Credentials in the sidebar. Click Create credentials and choose Service account from the dropdown list.


zCart marketplace google api services create service key


On the next screen click over the New service account field and give the service account a name on the Service account name field and on the Grand access section set the Role as project Owner. You can name it anything you’d like. Copy the email address in the service account id, we’ll use this email address later on in this guide.

zCart marketplace google api services account


Get the service key

Now we need to create a private key for the project. From the options panel select Manage keys option.

zCart marketplace google api services key


On the next page click on ADD KEY button and select Create new key. Select JSON as the key type and click the Create button.

zCart marketplace google api services json key

A JSON file will be downloaded to your computer, we’ll use this file to connect with Google.


Now you have the API credentials on your local computer’s download location. Rename the file service-account-credentials.json and upload the file to your project in the storage/app/analytics/ directory. Create the analytics if not exist.

Grant permission and Get the View ID

If you don’t have a Google Analytics account, create one from Google Analytics site. Go to the Admin section from the sidebar and click Create Property option


Set property name time zone and currency then click the show advance button


On the Create a Universal Analytics Property option then set the website url and check the create a universal property only then click on Next according to the given screenshot.


In this step select industry category, business size, and google analytics uses on your business then click Create option.


Go to the Account Access Management >> View access management
option under the Account category


Now click the  button and then select Add new users



On the next screen in the Email addresses field paste the client_email the email address we got from the Google API site. Check the Read & Analyze and click Add to finish.


zCart marketplace google api permissions


TIPS: If you forgot to copy the service account id email address, you can get it from the JSON file you downloaded in the previous step.


Go back to the Admin section again and click View Settings. We need the View ID displayed there.



Open the .env file and update ANALYTICS_VIEW_ID with the value, you got from Google.



We’ve done the Google Analytics configuration and are ready to view the Analytics on the application Dashboard. To enable Google Analytics navigate to:


settings configuration reports

Note: Only admin level users can see Google Analytics reports.


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